A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

Brand awareness is the new focus in SEO. Google Penguin has taken away the ability of a search engine Optimizer’s ability to target specific keywords in the ways that they used to do link to their own properties. Google now has aligned itself with brand awareness. This move towards brand awareness means that every business needs to get as much PR and linking to their own particular filename on the Internet to have any chance at getting their content ranked on the search engines.The truth about brand awareness is that it makes it harder for a small business to do business in the same space as a large business. Search engine optimization used to be an activities where a company could compete with a large company very easily. However, recent changes in the algorithms that the search engines use to rank websites have made this very difficult for a small company to compete with the large company. These changes have made it so that the business with the most amount of money will usually win the war because they have the most amounts of resources to direct at getting ranked on the search engines.Therefore, where a small business could focus on keyword selection and developing anchor text links to specific sales gateways on their web pages, they now need to direct fair attention on linking towards their own brand name. They also need to be continually developing their brand in the Internet marketing space as well as the off-line world. Therefore, a business should think about their overall business image as well as care about their online reputation.The only good that can come from the search engines new focus on brand management is that a business is forced to look at their online reputation management as closely as possible. This means that their reputation online will be better managed and they are far less likely to receive negative comments on their social media profiles, as well as their map listings.Even though this is a good thing for most businesses, it still remains to be seen how much this will affect their business in general. The truth of the matter is that brand awareness or marketing for brands is a major activity that large and small company must engage in now and in the future. However, a large company will be more likely to succeed at this endeavor because they have the money and resources to generate a successful campaign online.In conclusion, this does not mean that a small business should not try to develop their brand. Small companies turn into the biggest of companies. We are only seeing the small companies as they exist today. Even big companies fall. Therefore. a small business should always keep their hopes up and do whatever they can to provide their business with the marketing it needs to grow. It is important to note that the job is much more difficult than it ever has been before because of the search engines new focus on branding instead of anchor text linking to particular keywords. Even though the job is much tougher it does not mean that a small business should give up, A small business just needs to be smart about how they develop their branding and look outside of normal linking methods to gain a multitude of links that are diversified and help the overall image of a business.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.